“Working with Hilda on User Experience for Nike Partners/Accounts was an absolute joy and smooth ride. With limited resources, Hilda brought efficiency and expertise to the table. We were able to uncover the Seasonal journeys of our customers, conducting interviews, synthesizing surveys, and connecting with them in ways we never did before. She is an expert in understanding and empathizing with the users, gaining essential insights to enhance partner experiences. Hilda also led the research of Nike's partner user experience bringing focus to the team efforts and better prioritization of the work as a cross functional team. Working with Hilda was a privilege and joy, and I was very lucky to have had worked with her! ”